New from Monroe College… 

Smart, Savvy, Strategic, those are the words to describe how Monroe College is syncing up their strategic planning with a new athletic logo to represent their exceptional sports program. The new athletic branding for the Monroe Mustangs was created by Monroe College and their communications partner Harquin Creative Group.

The Monroe Mustangs logo with school colors blue and yellow, emblazoned with the orange spikes around the mascot’s head creates a distinctive look. The Monroe Mustang shows a determined look, symbolizing the energy and aggressiveness fans come to know from the Monroe games.

College athletic teams help to strengthen the Monroe community and promote collegiality. Students, faculty, family, and friends turn out at games led by President Stephen Jerome and appreciate the student/athletes’ commitment to excellence and success. The athletic program that started with one team in 1989; now has 12 athletic teams, all members of the NJCAA: men’s and women’s basketball, soccer, volleyball, softball, baseball and men’s and women’s cross country, and indoor and outdoor track and field.

Also, a number of Monroe athletes have also been designated as Academic All-Americans. This year the Lady Mustangs basketball team won their second NJCAA Division III title in the last three years. Monroe’s athletes have gone on to play for Division 1 colleges in the United States and in professional leagues in the United States and abroad. “The athletic logo increases brand recognition for the program,” says Harquin’s Sherry Bruck.  We’ve designed a logo and given them the system to market it.”

Monroe College’s Craig Patrick says, “Harquin successfully extended the branding strategy that they developed for our Advertising and Collateral materials into our highly visible Athletic department. We have subsequently used the Athletic branding on our bookstore merchandise that has seen a significant increase in sales since the new mascot and athletic logos were introduced.  Students can be seen proudly wearing their new apparel around campus for the first time in years.”

The new athletic branding also serves by increasing the prestige of the school. The athletic program attracts students to the school by inspiring school loyalty and giving Monroe students the chance to feel proud of the college and be a part of the college experience.  Monroe has taken a great step building their athletic program, making it excellent and given its fan base a recognizable symbol to attach with the athletic programs.